Agency:

• Eight Inc.
  

What I did:

• Naming
  

A new investment start-up needed a name to launch their tokenisation platform. It works through an app that allows people to invest in small shares of high-value properties, making it easier to start with a low minimum investment.

The name needed to reflect the change from exclusive opportunities once reserved for the wealthy and connected to a fairer, more democratic way.

The clear winner was Nobl. A promise of transparency and opportunity for the many.