Agency:

• Eight Inc.
  

What I did:

• Copywriting

• UX Copywriting

• UX Writing Style Guide
  

To kick off the project, we worked with the Jumeirah team at their Dubai office over several one-week trips. We wanted to ensure we captured the energy and passion that goes into every detail of their hotels, resorts and private villas.

I wrote copy to express their new brand voice within a decadent digital experience. My writing helped to refine overwhelming pages into beautifully simple experiences and instilled depth into Jumeirah’s wealth of facilities. I also supported in the creation of a UX Writing Style Guide for Jumeirah’s Global content teams.