Agency:

• Eight Inc.

What I did:

• Brand Strategy

• Brand Voice

• Copywriting
  

Gopuff is an instant commerce brand that delivers groceries, drinks, home products and other everyday essentials. They wanted to build on the loyal following they have in their home city of Philadelphia.

We ran interviews and workshops with the Founders and other key stakeholders to seek out new insights and opportunities. This helped us challenge the common perceptions of Gopuff and set our sights on where we should be.

We created a set of principles that define the way our brand should make people feel and landed on a single word that captures the essence of Gopuff: Direct.